A month ago in my post on LinkedIn, I told the initial steps I took to optimize a new website. Today, I’ll share how this project has progressed and what actions I took to achieve these impressive results. The graphs from Google Search Console best illustrate the progress.
Before:
After:
Any SEO specialist knows that optimizing a young website (created less than 3 months ago) is more challenging than working with an established site that has been online for several years. However, someone has to help new websites too — why not me?
The work carried out during the first month, when the site had only 4 impressions in the search results, was detailed in my previous post. Now, I’ll explain what I did to quadruple the website traffic.
After creating localized versions, I assessed the popularity of the main keywords in those regions and developed a content plan (or, as it’s now commonly referred to, a Topical Authority Map). It’s worth noting that what ChatGPT generates under the Topical Authority Map request is hardly usable in the mentioned countries. ChatGPT just translates into the local language the English queries, which are popular in USA or UK, but are not be relevant in the region the site is targeting.
Therefore, I gathered popular queries from Google’s autocomplete suggestions in the local versions of the search engine and optimized the articles to thees queries.
Next, I wrote and published content according to the content plans in four languages. This means that, from a search engine’s perspective, the site grew twice as fast as expected.
In the second month, I managed to rank the site in the Top 5 for 19 queries and in the Top 10 for 23 queries.
The client is extremely pleased with these interim results and plans to expand their services to another Asian region.
A bit about the client: they are an international transportation company expanding their presence in the Asian market. To this goal, a new website, rentalwagons.com, was developed, which features an online platform for ordering cross-border cargo transportation and related logistics and transportation services.
